As we (finally!) approach sunny days and warmer weather, we know we’re not alone in starting to plan that annual trip down to 30A. Of course, the soft sand beaches and easygoing energy are calling our name, but so is the opportunity to enjoy some much-needed retail therapy. We’ve pulled together some of the best shopping in 30A — art, home decor, and clothing boutiques located within a few of the area’s most iconic communities. Enjoy!

You can use these links to skip straight to the area you’re looking for:

SEASIDE

Seaside’s pastel-hued homes, charming walking paths, and extensive selection of restaurants, events, and shopping have built its reputation as an idyllic family getaway for Southern beachgoers. If you’re looking to take a break from the beach and enjoy a day of retail therapy, Seaside offers many home, clothing, and art-filled boutiques — each one more eye-catching than the next.

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Talk about the perfect background for some beachy retail therapy! Image: Facebook

HOME

  • Amore by the Sea: Amore by the Sea is a treasure trove of unique home goods, including pottery, ironware, antiques, local art, and furnishings.
  • An Apartment in Paris: An Apartment in Paris offers Paris-inspired accessories, home decor items, original art, and giftable items.
  • Art of Simple: Art of Simple has all the unique home accessories and gifts you’re looking for. Shop oddities, fine art, decor, and more.

ART

  • Anne Hunter Gallery: Anne Hunter Gallery celebrates up-and-coming local artists by hosting monthly shows.
  • Central Square Records: Central Square Records is a music-lovers paradise with new and used vinyl, accessories, t-shirts, and more.
  • Sundog Books: Open for over 30 years, Sundog Books is a must when perusing Seaside’s shops. Grab the perfect beach read here!
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Sundog Books is an absolute must-visit when shopping Seaside. Image: Facebook

RETAIL 

  • Bump + Baby by the SEASIDE Style®: Shop adorable, beautiful gifts and goods for babies from beloved brands like KyteBaby, Jelly Cat, The Beaufort Bonnet Company, and more.
  • Duckies Shop of Fun: Duckie’s Shop of Fun offers fun gifts and toys for kids.
  • Cabana by The SEASIDE Style®: Formerly located in the  “Perspicacity” outdoor bazaar (now SEASIDE® Pop-Up District), Cabana by The Seaside Style® is Seaside’s first retail shop. It has since been reimagined and offers kaftans, linens, and other beach-inspired clothing.
  • Focus: A charming little store showcasing accessories, gifts, jewelry, and clothing.
  • Huck & Harlowe: Shop high-quality, adorable products for your furry best friend at this family-owned shop with locations in both Seaside and Rosemary Beach.
  • Mercantile: Mercantile offers American-made, eco-friendly clothing, shoes, and accessories for men and women.
  • Ono Surf Shop: Find everything you need for a day on the sand — from clothing and shoes to beach accessories.
  • Ophelia Swimwear: Elevate your vacation wardrobe with Ophelia Swimwear’s selection of designer swimwear, shoes, and beach accessories.
  • SEASIDE® Yacht Club: SEASIDE® Yacht Club is the re-branding of the beloved SEASIDE® Beach Store. It features luxury, nautical-inspired clothing, home goods, pet accessories, and, of course, the famous SEASIDE® t-shirts.
  • The SEASIDE Style® & The SEASIDE Style® Kids: Your spot for snagging the iconic SEASIDE® t-shirts, hats, and accessories.
  • Town Square Shoes: Shop easy, beach-inspired footwear from all your favorite brands.
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SEASIDE® Yacht Club features nautical-inspired clothing and accessories. Image: Facebook
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There’s nothing better than shopping for beachwear and accessories along 30A. Image: Facebook

WATERCOLOR

The WaterColor community between Seaside and Grayton Beach is known for its upscale yet breezy and beachy vibe. The neighborhood is grounded by the WaterColor Inn and Resort, which offers unbelievable waterfront views. It also boasts a selection of beloved retail shops that perfectly encapsulate WaterColor’s laid-back yet luxe feel.

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Take this view from Watercolor Inn and Resort as your sign to plan a vacation. Image: Facebook

CLOTHING & ACCESSORIES

  • WaterColor Store & WaterColor Kids: The iconic WaterColor store has recently moved into a larger space after over two decades in what is now WaterColor Kids. Along with clothing and accessories, shoppers can grab their favorite WaterColor merchandise for the entire family.
  • Island Clothiers: Shop beach-inspired clothing and accessories for men and women at Island Clothiers.
  • Beachfolly: Beachfolly offers all women’s resort wear and beachy clothing and accessories you’re dying to wear.
  • Old Floria Outfitters: Find all of your favorite men’s and women’s outdoor brands at Old Florida Outfitters in WaterColor’s town square.
  • Indigo: Shop beachy clothing, art, and decor at Indigo.
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Take a break from shopping WaterColor’s Town Center for a glass of wine at The Wine Bar. Image: Facebook
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Find something adorable for the whole family at the WaterColor Store and WaterColor Kids. Image: Facebook

GRAYTON BEACH

Grayton Beach is an enclave for artists that offers a funky, easygoing energy — that breezy, carefree feeling you dream of when planning a vacation. The Shops of Grayton along Logan Lane include a handful of almost too-charming art galleries and home stores you’ll love exploring.

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The Shops of Grayton are too charming to be missed. Image: Facebook

HOME

  • Tip Top Design: Shop clothing, gifts, accessories, and even custom pieces for your home at Tip Top Design.

ART

  • The Saczynski Gallery: Owned by South Walton’s 2013 Artist of the Year, Andy Saczynski, The Saczynski Gallery features Andy’s original artwork inspired by cubism and folk art, made primarily with found or recycled objects.
  • The Studio Gallery: Peruse original, local artwork, accessories, home goods, and more at The Studio Gallery.
  • La Duna Gallery: Owned and operated by longtime local artists John and Dana Maher, La Duna Gallery showcases the couples’ unique collection of oil paintings and glasswork, curated collections from other artists, and an accompanying boutique with locally made jewelry and giftable items.

ALYS BEACH

The Alys Beach community is just a short drive from Seaside, but it feels like its own world. Its pristine white homes are punctuated by leafy palms and soft blue skies that seem to go on for miles. The vibes at Alys Beach are upscale, intentional, and quiet, and the collection of shopping destinations reflects that focus.

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The white buildings, blue skies, and turquoise sea of Alys Beach are simply unbeatable. Image: Facebook

HOME

  • SummerStory: SummerStory offers gorgeous home decor, furnishings, and inspiration to bring the Alys Beach feel back home with you.

CLOTHING & ACCESSORIES

  • Barefoot Princess: Shop upscale beachwear from a curated collection of women’s brands at Barefoot Princess.
  • Bebette: Bebette specializes in adorable beach baby clothes and accessories.
  • Merit by Willow: Shop unique fine jewelry that will have people constantly asking, “Where did you get that?!”
  • Parasol: Find elevated women’s clothing and accessories from artisan brands worldwide.
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Shop upscale, beachy women’s clothing and accessories at Parasol. Image: Facebook

ROSEMARY BEACH

The shopping doesn’t end at Alys Beach! Continue along Rosemary Beach, located at the tail end of 30A’s stretch, for the ultimate quaint and calm destination. 30A’s iconic white sand beaches and turquoise waters seem to sparkle even brighter here, and the Rosemary Beach town center, bustling with retail shops and eateries, offers the ideal shopping day.

Two children running down a wooden walkway in front of a house.Pin
There’s nothing better than that “just got to the beach” feeling! Image: Facebook

ART

  • Curate 3oA: Curate 30A is an art gallery in Rosemary Beach where guests can shop collectible fine art from recognized and up-and-coming artists.

CLOTHING & ACCESSORIES

  • Bombora Sun & Surf: Located in the heart of Rosemary Beach, Bombora Sun & Surf offers logo wear, beachwear, and all the sun-inspired clothing and accessories you need.
  • Disco: Disco is the ultimate girly shopping destination. The selection includes ultra-feminine dresses, clothing, shoes, and accessories.
  • Faherty: Shop casual yet upscale men’s and women’s clothing at Faherty in Rosemary Beach.
  • Gigi’s Fabulous Kids’ Fashion and Toys: It’s all in the name! Shop fun and fabulous kid’s toys and clothing at Gigi’s.
  • Hissyfits: Hissyfits is a great shop to take your daughters. It offers affordable, trendy, fashion-forward clothing styles, shoes, and accessories.
  • Luminary: Luminary is a gorgeous, luxurious lifestyle store featuring clothing, accessories, gifts, and home items.
  • OKO: OKO Lifestyle focuses on small-scale production and high-quality fabrics. It also offers personal styling services!
  • 30A Store: No shopping day in Rosemary Beach is complete without a quick stop at the 30A store for your favorite 30A merch and accessories.
  • Rosemary Beach Collection & Kids Co.: For your favorite Rosemary Beach t-shirts, hats, and more for the whole family, be sure to stop by the Rosemary Beach Collection & Kids Co.
  • Willow: Willow offers upscale, on-trend clothing, shoes, gifts, and home decor.
  • Huck & Harlowe: Huck & Harlowe is all about the dogs (and their owners!) Shop high-quality, adorable products for your furry best friend at this family-owned shop in Seaside and Rosemary Beach.
A view of the ocean from the top of a building.Pin
The Rosemary Beach Town Center is a stunning place to spend a day shopping. Image: Facebook
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Shop ultra-feminine, adorable pieces at Disco in Rosemary Beach. Image: Facebook

Enjoy your well-deserved retail therapy along 30A!

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Author: Bailey Torkelson
About the Author
Bailey Torkelson

Bailey is the StyleBlueprint Marketing Manager. She loves a good meal and glass of wine with great friends... or a reality TV binge with her cat, Luna.